SEMINAR SCHEDULE:

SATURDAY
9:30 - 9:45 Commencement Speech by Michael Bruner

10:00 - 11:00 Nightmare New England speaker Tattoo : Successful Sponsorship Secrets Revealed

11:00 - 12:00 Haunted Foam by John Ehrenreich of Hot Wire Foam Factory

12:00 - 1:00 Jeremy D'alessandro : Gore-ra-faction - The Art of Gore in your haunt or in props you produce

1:00 - 2:00 Larry Kirchner - Everything you wanted to know about building a haunted attraction but were afraid to ask. From Design, to Queue Line, Advertising, Radio vs Other media and more. Tap into the mind of one of the owners of the Top 13 Haunts in Amercia : The Scarefest Haunts including "The Darkness"

2:00 - 3:00 John Denley - Cheap Scares That Won't Frighten Your Wallet!

2:00 - 3:00 Chris Handa of Spooky Magic: Use of Magic in a Haunted Attraction

3:00 - 4:00 Ricky Dick of Castle Blood: The Secrets of Super Detailing

4:00 - 5:00 Dick Terhune of Voice From Hell - Voice Marketing

5:00 - 7:00 John Burton: Haunt Decorating Done Right (2 hour workshop)


SUNDAY
10:00-11:00 Nightmare New England speaker Tattoo : Q&A Open Forum "Secrets of Running a Haunt" :everything from queue line entertainment, to throughput, to the scares and detailing work.

11:00-12:00 Chris Handa of Spooky Magic: Terror Outside the Walls: the Basics of Queue Entertainment

11:00-12:00 Jason Gowin (formerly of Ghost Hunters, Inc.): How to incorporate a Paranormal Investigation/Ghost hunt into your Attraction

12:00-1:00 Making Sense of LED Lighting by Joel Rybacki of Boiling Ponds Cemetery

1:00-2:00 Ricky Dick of Castle Blood: Pump up Profits with Ancillary Sales

2:00-4:00 Jeremy D'alessandro : Gore-ra-faction - The Art of Gore in your haunt AND in props you produce (2 hour workshop)

3:00-4:00pm : D.E. Christman of Grendel's Den Design Studio - Building Your Online Presence: Tips, tricks and techniques on how to promote and market your haunted attraction via the Internet and beyond.

3:00-4:00 Thomas A. Fritz: Society for Paranormal Research and Investigation

4:00-6:00 John Burton: Haunting Right and Extreme (2 hour workshop)


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John Burton, One Scary Guy
- Meet and Greet Feature Speaker!!!
Saturday: Haunt Decorating Done Right (2 hour workshop)
Sunday: Haunting Right and Extreme



BIO:

Owner of Theatrical Terror, John Burton has been creating terrifying illusions of reality since 1971. From his first commercial haunted attraction in Prospect Elementary School at Orange California, John as created about 100 attractions in more than 65 events from coast to coast.

John's work has been featured in publication such as five seperate issues of Fangoria Magazine, Haunted Attraction Magazine, Happy Halloween Magazine , Fright Times and Scared Stiff Magazine and on MTV and the Sci-Fi channel. In 1996 John was credited with creating the world's first 3-D haunted attraction. John is known for his conceptualization and decorating skills and is an accomplished designer and producer. Because of his vast accomplishments, he is in demand to present seminars and workshops at amusement trade shows, horror conventions, Halloween and haunted trade show events.

John has worked with many people in the industry including David Bertolino on Spooky World and Ed Edmunds, of Distortions Unlimited, on Brutal Planet. Other projects in recent years include Nautical Nightmare at Toledo, OH, Fright Farm at Southington, CT, Frightmare at Reno, NV, Dark Fun House at Santa Cruz Beach Boardwalk in Santa Cruz, CA, Terror Behind the Walls at Eastern State Penitentiary at Philadelphia, PA, Science of Fear at Chicago, IL, Silo-X Haunted Houses at Chicago and Boston as well as Industrial Nightmare at Louisville, KY.

John is proud of his accomplishments in the haunt industry, but his greatest pride is watching horror movies with Bobbi, his daughter, and teaching his grandson, Kolbe, the fine art of graling like a monster, showing his psycho face and scaring people with his toy chainsaw.

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Dick Terhune, Voice From Hell
- Haunt Marketing

How To Stand On The Dried Bones Of Your Competition & Drill Your Haunt Marketing Into Your Customers' Brains

Use Masterfully Macabre Marketing to maximize buzz about your Haunt, drive advance sales, and outmaneuver your competition in every way--and you may be surprised to find out who your
competition really is.Your guide is the internationally-acclaimed Dark Lord of Advertising, Marketing, and Haunt Voiceover, DICK TERHUNE, "The Voice From Hell."

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Ricky Dick - Castle Blood and Midnight Monster Hop
Pump up Profits with Ancillary Sales
Would you like to increase your net profit by as much as 25%? During this session, Castle Blood will discuss ways that he has maximized profits as a part of Castle Blood as well as in management roles at other short term and seasonal events. This is a must seminar for anyone who runs a Haunt, an attraction of any kind, or just wants to increase sales to any event or business where the public attends!

BIO:
Ricky and Karen Dick have been long known for their theatrical Halloween event Castle Blood, now getting ready for its 16th season in SW Pennsylvania. Castle Blood combines story telling, magic, and true interaction with the public to send patrons on a bizarre quest to solve the problems that are laid out before them for the night. The Castle is a very character driven attraction and actors from all over the U.S come to take part. Half of the present cast has been participating for over 10 years.

As their alter egos, Gravely and Grizelda MacCabre, Ricky and Karen and many of the other Castle’s Denizens have turned those talents to the small screen. Castle Blood's Midnight Monster Hop combines the couple’s 30 years of experience as costumers, performers, and haunters into a new take on the Horror Host Genre. They have combined their attraction and the TV show into one seamless event.

Every Saturday night at midnight, all year round, Castle Blood fans can tune in to Pittsburgh's RTN channel, throughout all of western Pennsylvania or on CSMTV in southern Maryland to see the goings on at the Castle when the public isn't there. Gravely hosts a classic B movies for the evening while the rest of the cast goes about their “normal' routine” and viewers are all welcomed along for the ride. They also use their show to highlight and promote Haunted attractions, often using haunt footage from around the country in the show

Not content with just entertaining western Pennsylvania, plans are currently under way for the show to be broadcast in other states as well.Episodes of Castle Blood's Midnight Monster Hop are now available on DVD. The DVDs can also be purchased at wholesale to stock haunted gift shops. Please come talk to Ricky and Karen to see how the show can be used free of charge for line entertainment at your event

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Sunday - The Secrets of Super Detailing

Would you like to learn from one of the all time masters of detailing? The Veteran detailer Ricky Dick of Castle Blood will show you some of the tricks of the system to turn any room or haunt into a super detailed haunt. Castle Blood has been ranked one of the more detailed haunts in the industry now for over 7 years.!


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Chris Handa - Spooky Magic
Saturday: Use of Magic in a Haunted Attraction

During this session, Chris Handa, Magic Director for Castle Blood's haunted attraction and weekly television show, will discuss different ways to script and use magic effects in a haunted attraction. The program will include discussion of t
he creation of original material as well as the use of commercially available effects, book and DVD resources, and ways to work with both magician and non-magician cast members. As a part of the program, Chris will demonstrate and teach some of the effects he has designed for personal use as well as use by himself and others at Castle Blood.


Sunday: Terror Outside the Walls: the Basics of Queue Entertainment

Chris Handa shares his years of experience as a queue and crowd entertainer as a part of a haunted attraction as well as for companies like Disney and Nickelodeon Studios. In addition to specific examples to use with everyone from beginning cast members to experienced entertainers, Chris will discuss those other roles that front-line cast members fill as costumed entertainers and relate entertainment to every haunted venue from small single-haunt attractions to scream parks.

BIO:
In addition to 13 plus seasons of haunting and work with about a half dozen different attractions, Chris Handa brings years of experience to haunting from two different arenas: his life experience as a professional entertainer and as a volunteer/event manager. A magician since age 8, Chris began to apply his experiences with magic to different environments in high school. He met others with mutual interests in haunting and magic, and learned that he could have fun with both as a performer, designer, and teacher of spooky magic.
For 10+ seasons, he has worked with Castle Blood as "house magician" and magic designer/consultant for both the seasonal haunted attraction and CASTLE BLOOD'S MIDNIGHT MONSTER HOP, a weekly horror host with an ensemble cast that airs in several markets. Chris has presented spooky magic to several organizations outside of haunting, consulted with several attraction owners and managers, and has taught magic at numerous haunt conventions and gatherings since 2001. He has written two smaller publications containing his original magic scripts and is in the process of completing a larger book on his experience with the design and performance of magic at Castle Blood.

As a manager/administrator, Chris' attention to detail has put him in lead positions with theatrical events, conventions and gatherings, camp programs, and haunted attractions and events. Chris has considerable experience in the area of event and volunteer management as a former Professional Employee of the Boy Scouts of America, and has a knack for both finding seemingly-impossible solutions to emergency problems and finding ways to get paying customers to empty their pockets of cash before leaving events. With Castle Blood, Chris works on the administration/operations side with concession/front of house operations as well as in his role as Safety/Compliance Officer. In the Commonwealth of Pennsylvania, he is a registered Class I Amusement Inspector and is happy to share tips and advice to help other haunts work with their state and local officials.

Chris has worked in haunts since 1984 and is a fan of all types of haunted attractions from home haunts to county fair trailer mazes to the dark rides at Universal and Disney. He'll travel half a day just to see an attraction, and honestly believes that seeing any haunt is better than a day without seeing a haunt at all. He and his wife Kari have visited more than 100 attractions since their marriage in 1999. Their daughter Katelyn (3) has visited many haunts as well, but still isn't sure whether she likes all of them or not.


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Jason Gowin (formerly of Ghost Hunters, Inc.)

BIO:
Jason Gowin began his actual trek into the unknown back in the fall of 1998 with the infamous paranormal investigation group Ghost Hunters, Incorporated, where he spent the better part of 10 years checking out anything and everything unexplained around their area. Upon meeting George Lutz, the man who was the basis for the Amityville Horror book and movies, and being shown a new path Jason changed his mind about certain things in the paranormal and needed a new way in which to search for it that suited
his new direction. Since that time he has done serious explorations all over the country and Canada investigating some of the worlds most famous hauntings. Although he left the group in 2007, he has continued searching out proof of the afterlife and finding it in haunted houses, storied battlefields and long forgotten graveyards. Jason has appeared numerous times on Ghostly Talk Paranormal Radio, Encounters Paranormal Radio and the Ghostman and Demon Hunter show. His investigations have been published in the Encyclopedia of Haunted Places by Jeff Bellanger. He has also been the basis for several widely released documentaries including New Gil Pictures “The Graveyard Shift” and Fight or Flight Films award winning “GHI vs BIGFOOT” amongst other videos about paranormal phenomenon.

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Thomas A. Fritz
Co-Founder
Society for Paranormal Research and Investigation
BIO:
Tom's interest in the spiritual and paranormal dates back well into his childhood. Starting about 12 years ago, he took that interest on the road as he began his pilgrimage to some of the most haunted and spiritual sites in the world. His trips to Great Britain have included stops at the Cathedral in Glasgow (and the Necropolis), Edinburgh Castle, Culloden Moor, Avebury (the village within the stone circle), the Tower of London, Loch Ness and, of course, Stonehenge, to
name but a few. Back in the states Tom is a frequent visitor to New Orleans, Salem, MA and Gettysburg among other paranormal touch stones, but these trips have now taken a back seat.

A little more than 5 years ago, Tom, and his wife Robin, set out to actively investigate local hauntings. After some time as part of 2 different investigation groups, Robin and Tom founded the Society for Paranormal Research and Investigation (S.P.R.I.).

S.P.R.I. was created not only to capture evidence of the paranormal, but also to educate our clients (and our community), listen to their stories and allay their fears.

Tom uses his 15+ years of experience in engineering (environmental, heating, ventilating, air conditioning and refrigeration) and construction to help him separate the normal from the paranormal. "A cold spot isn't a "cold spot" until I can't figure out what's causing it."

The compassion and expertise of S.P.R.I. has made them well known and respected in Northeast PA, both with residential clients and business owners. Tom (and S.P.R.I.) have been highlighted in The Scranton Times and Weekender newspapers and have been featured on WILK News Radio (103.1FM) on Sue Henry's call-in radio show.

To find out more about Tom Fritz and the Society for Paranormal Research and Investigation visit www.spriparanormal.com.

Seminar: 1hr
SPRI Files: True Tales
Join Tom Fritz as he opens up SPRI case files and gives you a first hand look at real people and their vivid, sometimes terrifying experiences. Shadow people, physical attacks, disembodied voices and clenched eyed prayers in the night. You may be very surprised to hear what your neighbors are experiencing.

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Making Sense of LED Lighting by Joel Rybacki of Boiling Ponds Cemetery

BIO:
Joel has been experimenting with low-output and high-output LEDs for the last 5 years. Starting with mini illuminators for his tombstones, Joel quickly saw the potential of this newer technology being a boon to the haunt industry - Low-Voltage, no glass, little heat. Searching for commercial LED lamps, he quickly found that very few companies were attempting to bring this new
technology to the haunt industry. Those companies that were offering usable LED li ghting, were charging exorbitant amounts, unaffordable to the average haunter. Having a need the current lighting industry could not meet, Joel began experimenting with high-output LEDs focusing on how they could be best utilized for the unique lighting requirements of haunters.

Currently, Joel continues to work on building cheap and efficient LED drivers, compact yet powerful customized lamp designs, one-off designs, and experimenting with new technologies so the average haunter can best utilize this future lighting technology, today, and within budget.


Seminar Description:

Making Sense of LED Lighting by Joel Rybacki of Boiling Ponds Cemetery

The United States Congress has mandated that starting in 2012, current
incandescent light bulbs cannot be sold in the United States - starting
with 100 watt incandescent bulbs. Have you thought about how you are
going to replace those flood-lights and spot lights you currently use
within the next 4 haunting seasons?

From battery-powered LEDs the size of a grain of rice that can
illuminate a whole room, to practical, screw-in replacement bulbs, Joel
will demonstrate the various types of LEDs currently available in the
marketplace. Joel will also explain what to look for when buying LEDs
for building your own lights, what you should expect from currently
available commercial LED lights and what you'll see in the future.

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John Ehrenreich of Hot Wire Foam Factory

In a previous life, John was an Engineering Manager for a major electronics firm. In pursuit of hobbies and other interest, John and his wife Pat, have found the many uses of Styrofoam. They have been users of various hot wire tools to sculpt and carve Styrofoam for over 15 years. Now retired, John, with Pat, have represented Hot Wire Foam Factory as Sales Consultants for the past five years. John has applied his experience with hot wire tools to his own Halloween front yard haunt as well as to various other hobby and craft interest such as model railroading, village collectibles and historic miniatures. www.hotwirefoamfactory.com

SEMINAR DESCRIPTION

Haunted Foam by John Ehrenreich of Hot Wire Foam Factory

Using various Hot Wire Foam Factory tools, john will demonstrate sculpting Styrofoam for use as Haunted props. Included in the demonstration will be simulating stone and wood objects such as tombstones and grave markers. The seminar will take you from the beginning to a completed project, including coating, painting and various techniques. Application will be appropriate for the beginner who does a front yard haunt as well as the professional Haunter.

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Successful Sponsorship Secrets Revealed
Mike "Tattoo" Krausert
Nightmare New England
Terror on the Fox
Bad Boys Scenic Design

With 19 years of experience as a haunt designer, Mike is the Director of Operations for Nightmare New England located in Litchfield, NH and President and co-owner of Bad Boys Scenic Design headquartered in Green Bay, WI. As a respected designer within the Haunt Industry, Mike has written several instructional articles for Haunted Attraction and Haunt World magazines and has co-taught
classes on Styrofoam design methods at Transworld National Halloween Show (2003), HauntCon (2004 - 2008), Midwest Haunters Convention, and now the Eastern Haunters Convention! As one of Bad Boys Scenic Design’s resident consultants, Mike continues to promote new techniques to advance the design evolution within the Haunt Industry. He is available to fellow haunters looking to employ innovative yet practical design techniques to their own venues. He is steadfast in his commitment to develop and share Bad Boys Scenic Design’s creative approach to haunt design that can benefit the needs of novice and expert haunters alike. Mike resides in the Boston area.

Take the fear out of sponsorship writing and keep it in your Haunt where it should be! Mike "Tattoo" Krausert will unveil the mystery behind successful sponsorship writing with this comprehensive workshop covering product, machinery, food and cash sponsorships. Sponsorships are not one-size-fits-all in the world of haunted attractions and you will learn to recognize which sponsorships and partnerships are the best fit for your haunt. Mike has come a long way from his very first "sponsorship" of picking through piles of gummy, damaged soda cans to get free beverages for their cast and crew and he will help you avoid similar sticky situations. Learn proven tips and techniques on sponsorships writing and understand how to package your haunt to be attractive to potential sponsors. Mike will divulge the top five features Terror on the Fox's main sponsor Oneida Casino lists as most important when they receive and consider sponsorship proposals. Discover better methods for letter writing, how to identify and package what your haunt can offer, research the best partnerships for your haunt, how to follow up, what to do when you get a yes, what to do when you get a no and more!

I just wanted to add a quick update!

I have spent a lot of time working with our title sponsor for Terror on the Fox. For a while now, my contact in the Oneida Casino Marketing Department has been working on a "mathematical equation" that will help you determine dollar value and "impressions" for a sponsorship.
I am excited to announce that I have been given this paperwork and the go ahead to share it with EVERYONE in my Sponsorship classes!
I believe this paperwork will help anyone and everybody in their quest to acquire sponsors for their event!

This "equation" will help you to determine and prove value to your current and future sponsors!

Take care,

Mike "Tattoo" Krausert

Mike 'Tattoo' Krausert - Nightmare New England, Terror on the Fox, Bad Boys Scenic Design

Q&A Open Forum
Have you ever had a question about the operation of your Haunt but weren't sure where to turn? Do you have specific questions about the design approach or layout for your haunt but found it overwhelming to find a technique or approach that suited your budget? Are you a smaller seasonal event looking to take the next step towards becoming an Attraction but don't know where to begin?
Mike 'Tattoo' Krausert and other members of Bad Boys Scenic Design team will be holding an every-question-is-worth-asking open forum to give you guidance, techniques, and resources for getting the most out of your haunt, budget, experience, staff, and how to bring it to the next level. Whether foam carving, scene detailing, plotting scares, design, marketing, or sponsorships is what you want to know about, this is the place to ask. This is your chance to garner insider knowledge about the soup to nuts details of owning, operating, and/or preparing a quality haunt. This forum is ideal for those with 5 years (or less) experience running small to medium sized haunts but more experienced haunters welcome.
Bad Boys Scenic Design is the team responsible for the design and operation of Terror on the Fox a top-rated haunt located in Green Bay, WI. www.TerrorOnTheFox.com


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Jeremy D'alessandro
creepycollection.com
BIO:
Jeremy D'alessandro started haunting when he was 14 years old acting for a home haunt. In 2002 he opened his first Haunted Attraction. Since then he has ran 5 Haunted Attractions in the last 6 years. The Zombie X Treme in seaside NJ was rated 5 star rating in its first year of operation. His Haunted Houses have been featured in the Daily news, The Staten island advance, News 1, Hauntworld the magazine, Haunted Halloween 2, 3, 5, Hauntfreeks.com, Newsday, The Bay and kings news.
Jeremy has also built in designed Haunted 3D lasertags.
in 2003 Jeremy started a new project called Creepycollection.com. Jeremy always had a passion for prop making and props that looked real. Creepycollection.com became a fan favroite right from the start. After 4 complete years creepycollection.com has become the #1 custom props online beeting all competiors and has become known for the most realistic props on the market today. Jeremy also start to get to do TV & Movie Production besides selling props in the Haunted Attraction Industry. Creepycollection.com has sold props to The Discovary Channel, Off the Lot, After Dark Films 8 movies to die for, FNS Productions, Clothing Designers Like Marc Jacobs NY, Bevilly Hills, San Fransico as well as for Crime scene insstorgatiors.

Jeremy's Biggest attrobute is the he is a well rounded Haunter he can build you a prop, give you set design, costuming, make up, masks, Film and production & Advertising events

Jeremy is also a Advertising rep for TRIBUNE and has 6 years of exprinces in media, marketing and design.


Gore-ra-faction
The Art Of Gore
by Jeremy Dalessandro

2 hour course on everything gore, From Costumes, Props, Make up, Scenes, Splatter, Guts, Flesh Strips, Strech Flesh, Incorporating it into your haunted house. Attendies are encourged to bring some heads, props and costumes. Jeremy will Gore them up in front of your eyes and transform them into a work of GORE!

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John Denley - Cheap Scares That Won't Frighten Your Wallet!

BIO:
It this "In your face presentation", John Denley will show you how to turbo-charge your haunted attraction using time-tested scares that you can build yourself! You will leave this seminar knowing the truth of "what works" and "what doesn't"!
You don't need lots of money to be the scariest show in town, just bring a notebook and we'll show you how to "bury" your competition! It doesn't matter whether your an established haunted house or just beginning...I can help raise your FRIGHT LEVEL!!!

John Denley is the president of Boneyard Productions and runs the largest "mega-haunt" in Massachusetts. His company has built and consulted for hundreds of haunted attractions from Madison Scare Gardens and Terror Behind The Walls to Hong Kong's first Haunted Theme Park. John, better known as "Professor Nightmare" to the media has been featured on The Today Show, CNN and Psychology Today Magazine.

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D.E. Christman of Grendel's Den Design Studio - Building Your Online Presence: Tips, tricks and techniques on how to promote and market your haunted attraction via the Internet and beyond.

BIO:
D.E. Christman is an artist that simply wants to scare the hell out of you. And he takes great pleasure in doing so. He makes his living through his company Grendel's Den Design Studio which specializes in web design and graphic design for various industries such as Speculative Fiction publishing, Alternative Music labels and the Haunt industry. Over the years he has been involved in organizing various spooky events, including the Philly Zombie Crawl and Zombie Prom, and the Philly Pirate Cruise.
He is also owner and operator of the genera-bending fan weblog Zombie Monkey Projects and PhillyFrights.com (to launch October 2008). And on top of all of that he is also regarded as one of Philadelphia' s premier zombie exp erts and has given various interviews and lectures regarding his knowledge of the Living Dead.